Published: Sun, March 17, 2019
Electronics | By Shannon Stone

Apex Legends datamining addressed by Respawn, Battle Pass still MIA

Apex Legends datamining addressed by Respawn, Battle Pass still MIA

Yes, you read that correctly - $1,000,000.00 was paid to Ninja to stream himself playing Apex Legends. It's definitely not a strategy affordable for every company - and not necessarily one that will fit every game - but paying these streamers likely cost less than the traditional TV advert while arguably reaching a more appropriate audience. The folks at Reuters were the first ones to find out about this deal and they were informed by one of their sources.

Ninja, whose real name is Tyler Blevins, has over 13 million followers on Twitch, so he has a lot of influence over the games people play.

He was also paid to tweet and promote about the product, the Reuters report said. At the time, though, I was not aware of exactly how much EA was paying streamers like Ninja and Dr. Disrespect.

Even as Respawn continues banning cheat users, it's hard to enforce those bans - since Apex Legends is free, there's little stopping players from simply signing up for a new account and starting all over.

The Apex Legends Battle Pass is probably the most wanted thing in gaming right now.

The rep also pointed to a disclosure policy streamers like Ninja were required to adhere to. As a result, we can't really blame the developers for being cautious.

Respawn may have lost a few hype moments if the leaks are true.

Ahead of Apex's surprise launch, EA circled the livestreaming scene to collect notable influencers who could help push the budding battle royale. EA and Respawn Entertainment dropped a couple of hints about Apex Legends over Twitter and then the game was launched. On Apex Legends' release day, it doubled Fortnite's concurrent viewership numbers - pulling off a coup that, days earlier, nobody would've thought possible.

Like this: