Published: Tue, March 12, 2019
Business | By Eloise Houston

Facebook Temporarily Removed Elizabeth Warren Ads Urging Breakup Of Tech Giants

Facebook Temporarily Removed Elizabeth Warren Ads Urging Breakup Of Tech Giants

Facebook took down several ads from Sen.

Sen. Elizabeth Warren (D-Mass.) speaks about her policy ideas with Anand Giridharadas at the South by Southwest (SXSW) conference on March 9.

The company said the ads were removed from its platform because they violated a policy on the use of the Facebook logo, not because the ads called for the break-up of Facebook, Amazon, and Google.

"These big companies exert enormous influence in the economy and in Washington, DC,". "We all use them". "But in their rise to power, they've bulldozed the competition, used our private information for profit, and tilted the playing field in their favor".

"Twenty-five years ago, Facebook, Google, and Amazon didn't exist", Warren wrote in a post on Medium Friday. The plan also aims to curtail mergers between companies like Facebook's acquisition of Instagram and WhatsApp.

Weak antitrust enforcement has led to a dramatic reduction in competition and innovation in the tech sector. The number of tech startups has slumped, there are fewer high-growth young firms typical of the tech industry, and first financing rounds for tech startups have declined 22% since 2012.

Also on Big-tech breakup?

The email also suggested that this wasn't the only example of Facebook "pulling down an ad that could be seen as critical" and asked supporters to chip in to help the campaign spread the word about the senator's proposal to break up "Big Tech".

"We removed the ads because they violated our policies against use of our corporate logo", Facebook spokesman Andy Stone said in a statement Monday.

U.S. senator Elizabeth Warren thinks Apple has an unfair advantage on the App Store and believes the company should not be in control of the iOS app marketplace.

The presidential candidate would designate those tech giants and any other companies with at least $25 billion in yearly global revenue which "offer to the public an online marketplace, an exchange, or a platform for connecting third parties" as "platform utilities". Each ad had been seen less than 5,000 times as of Monday evening with less than $100 spent to promote each post, according to data from Facebook's Ad Archive.

The policy in question says that Facebook ads can not use the company's corporate logo in posts.

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