Published: Tue, March 12, 2019
Electronics | By Shannon Stone

Apple's Netflix-challenging streaming TV service to launch at March 25th event

Apple's Netflix-challenging streaming TV service to launch at March 25th event

Alongisde the services that are being announced it's likely that we will also hear more about iOS 12.2, the update that will bring with it support for HomeKit-compatible TVs. As expected, the event will take place on March 25th at 10 a.m. from the Steve Jobs Theater in Cupertino.

In its invitation, Apple did not specify the focus of the event and gave a single-line description: "It's show time".

Sources previously told Reuters that the company is targeting April for the launch of a streaming television service that will likely include subscription TV service.

The invite has a tagline of "it's show time", hinting at Apple's foray into original content. Hollywood stars including Jennifer Aniston, Reese Witherspoon, and Steve Carell have reportedly been invited to the event. But it's been a while since one of these has focused largely on services, with a 2015 Apple Music event perhaps the best recent example.

As for the Apple News subscription service, reports point to Apple charging customers $9.99/month for it and giving them access to content from major publications and magazines. According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services.

The event later this month is part of Apple's broader push towards boosting the services part of its business to increase recurring revenue streams in the face of declining iPhone sales.

APPLE HAS CONFIRMED that it's holding an event on 25 March where it'll unveil its long-awaited Netflix competitor.

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