Published: Fri, January 11, 2019
Arts&Culture | By Matthew Castillo

New software cracking down on Netflix accounting sharing

New software cracking down on Netflix accounting sharing

New software unveiled at the Consumer Electronics Show in Las Vegas could monitor and eliminate account sharing, according to FOX News.

Up to a quarter of young people share passwords forvideo streaming services such as Netflix - but that could soon be a thing of the past.

However, UK firm Synamedia is determined to mitigate password sharing with a new service dubbed "Credentials Sharing Insight" that harnesses the power of artificial intelligence (AI) to detect behaviour associated with such an action. "If the latter, then subscribers are offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users", Synamedia explained.

If you are one of those who use someone else's Netflix account to binge your favorite shows, you may be in trouble.

FOX News reports that the company found research showing about 26% of millennials give other people their credentials for video streaming services. The company also cited Parks Associates, which predicted that in 2021, a total of $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues will be lost to password sharing.

The system uses machine learning to determine a user's typical patterns of account activity, making it possible to identify when something out of the ordinary happens - such as being logged in at two locations at once, or the account being used in different parts of the world or country. Our new solution gives operators the ability to take action.

The company says its software is clever enough to know if you're watching from your house or a holiday home.

If the software finds that passwords are being sold through for-profit operations, the accounts could be shut down. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", says Jean Marc Racine, CPO and GM EMEA of Synamedia.

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