Published: Fri, January 11, 2019
Business | By Eloise Houston

Chinese iPhone sellers reportedly cut prices following sales warning

Chinese iPhone sellers reportedly cut prices following sales warning

The iPhone 11 version of the iPhone XS Max, which may be called the iPhone 11 Max, is tipped to have three cameras on the back, but the bigger camera module won't also be available on the smaller iPhone 11 model.

The new three-camera setup will likely shift Apple's primary focus to the camera-related features on the most expensive iPhone this year, which would help the company compete with its Android competitors.

So says analyst Anne Lee of Japanese investment bank Nomura, who predicts that the design of the 2019 iPhones isn't going to change much compared to the current iPhone XS, XS Max and XR, 9to5Mac reports.

According to the Wall Street Journal's sources, the firm will be implementing a triple camera system on the highest end iPhone - presumably the iPhone XS Max successor.

Cupertino is expected to introduce two high-end iPhone devices with OLED displays and a cheaper iPhone with an LCD display later this year, according to the WSJ.

As with any rumor, particularly ones this far out, we'd take all of this with a pinch of salt, but it would make sense for Apple to up the number of lenses on its phones, since many rival handsets now have more than two.

Offering what sound like iterative updates in 2019 could prove to be a controversial decision on Apple's part, explains the report.

Why it matters: Apple for years has influenced the direction of the smartphone industry.

Customers gather as they take part in a class to learn how to use their iPhones at an Apple Store on January 7, 2019 in Beijing, China. It'll reportedly sell the 64GB iPhone 8 for 3,899 yuan ($578/£450/AU$800), compared to the 5,099 yuan ($756/£590AU$1,045) Apple price.

iPhone sales haven't been stellar lately, with people replacing their own batteries instead of upgrading and knocking billions off Apple's profit projections in the process. The smartphones could be revealed by Apple in September, when it regularly shows off its latest new models. "Or, Apple might be under pressure to clean out its stock of iPhones", he believes.

"Cutting the price of devices so soon could hurt Apple's premium brand image", Jia said.

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