Published: Fri, January 11, 2019
Arts&Culture | By Matthew Castillo

Amazon’s New Free Streaming Service Is Now Available on Roku & Android

Amazon’s New Free Streaming Service Is Now Available on Roku & Android

Amazon has launched Freedive, an ad-supported streaming channel featuring movies and TV shows, with the Internet Movie Database (IMDb). Many of these free services also license the same non-exclusive content, making it that much harder.

As far back as August, we reported that Amazon and IMDb were teaming up to launch a new ad-supported streaming service for Fire TV devices in 2019, offering free access to a huge number of movies and TV shows. "TV shows include "Fringe", "Heroes", The Bachelor" and more.

Though Freedive is pretty limited at the moment with only computer and Fire TV support, IMDb says it plans to expand its availability to other platforms in the future, including the IMDb mobile apps.

Users can access IMDb's offerings through the website via laptop or personal computer and on Fire TV devices (Fire TV customers will see the new IMDb Freedive icon in the "Your Apps & Channels" row).

IMDb is jumping into the ever expanding streaming world.

News that Amazon was developing Freedive first surfaced last summer, and it has now confirmed that the service's launch in the US.

Calling IMDb an independent player in the market though is perhaps not fair, as the site is owned by Amazon and so the content they offer can already leverage a lot of the content already on offer through Amazon's Prime Video, only opening them up to a different audiences that perhaps don't mind watching ads along the way if it can save them some money. What's more, customers can use an additional program called X-Ray, which, in true IMDb fashion, supplements the TV shows and films with trivia, information about the cast and crew, soundtracks and more. Amazon said it would be continually adding new titles as time goes on.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", IMDb CEO Col Needham said in a statement.

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