Published: Tue, January 08, 2019
Business | By Eloise Houston

Apple's CES OOH Message Makes Privacy Clear 01/08/2019

Apple's CES OOH Message Makes Privacy Clear 01/08/2019

The 2019 Consumer Electronics Show kicks off in earnest on Monday, and like every year before Apple won't be participating, instead preferring its own carefully planned media events.

The massive billboard isn't far from the convention center where CES takes place, so it will doubtlessly be seen by thousands of attendees, as well as companies showing off their wares. It reads "What happens on your iPhone, stays on your iPhone" and includes a URL that leads to Apple's privacy pages. Apple is one of the few holdouts not in attendance but that hasn't stopped the company from sending a huge message to its competitors and customers by posting a giant billboard above the city of Las Vegas.

The ad's placement takes on extra irony when you notice that Google's CES presence is even bigger than it was past year - the company once again wrapped the Las Vegas monorail with "Hey Google" ads and once again it is building a huge playhouse in the convention center parking lot.

For both startups and established companies from around the globe, CES is a vast ground - 63 football fields large - for making their products known.

LG has followed in its recent tradition of pre-announcing many of its biggest CES products in the days ahead of the show.

Apple spent a lot of time in 2018 taking Facebook and Google to task for their frightful privacy policies.

CES is scheduled to begin on Tuesday.

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