Published: Mon, January 07, 2019
Arts&Culture | By Matthew Castillo

Samsung smart TVs get iTunes movies and TV shows, Airplay 2 support

Samsung smart TVs get iTunes movies and TV shows, Airplay 2 support

Support this spring will begin with 2019 Samsung Smart TV models, while 2018 Samsung Smart TVs will also be included with a firmware update.

We don't often hear about Apple bringing its services to non-Apple platforms, so it comes as a bit of a surprise to see the Cupertino company team up with Samsung.

In an industry first, Samsung Electronics announced today it will offer iTunes Movies and TV Shows as well as Apple AirPlay 2 support on 2019 Samsung Smart TV models from the first half of this year. Because the new feature works in tandem with HomeKit, if you have multiple AirPlay 2 TVs, you'll be able to specify the room in which you want the video to play.

As CNBC reported, Samsung and Apple have always been competitors in the smartphone market even as Apple relies on Samsung for key components in its products-and per the Verge, it's "the first time Apple has allowed third-party devices to access its video library outside of Windows PCs".

This partnership will allow Samsung TV owners across more than 100 countries to buy and rent video content from iTunes or watch shows and movies already purchased from iTunes.

Apple and Samsung were at war for about seven years over smartphone patents, with Apple accusing its rival of copying the iPhone's design.

This collaboration will benefit both Samsung and Apple users.

With Apple recently pointing publicly to its booming services division as an area of growth within the company, the move to open up its iTunes platform is a step towards further expanding the iTunes audience.

Compatibility doesn't mean the assistants are built in, but that you'll be able to control the TVs by using your existing Google Home and Echo speakers, or other Assistant/Alexa devices.

The author travelled to Las Vegas as a guest of LG. Apple CEO Tim Cook said last week in his revised outlook that services generated $10.8 billion in fiscal Q1 and that Apple plans to double the size of its service business from 2016 to 2020.

Like this: