Published: Thu, November 29, 2018
Arts&Culture | By Matthew Castillo

YouTube shifts to make new exclusive shows, movies free to users

YouTube shifts to make new exclusive shows, movies free to users

The spokesperson also described 2018 to be a "breakout year" for YouTube Premium and YouTube Originals.

YouTube Update (05/18/2018): Google originally announced that Google Play Music subscribers will get YouTube Music's premium tier. The company somewhat consolidated its paid offerings when it launched the new YouTube Music subscription service back in May.

As noted this morning by Variety, YouTube is going to make its original programming free by 2020. Premium members may also get access to extended cuts of films. This statement seems to suggest that Youtube plans to lean more heavily towards celebrity-produced content and its typical creator-based videos, instead of expensive, scripted shows. Now, it's shifting strategies to cater to a wider audience.

YouTube's shift in strategy comes as Apple plans to launch its own original-content streaming service as early as March 2019.

Moving forward, YouTube Premium will be attractive to consumers who yearn for an ad-free experience and those who want to save their favorite shows for offline viewing. The potential to reap ad revenue from the Originals video content is so strong that YouTube can't afford not to capitalize on it - even if doing so means jeopardizing the potential of the subscription business. Sources familiar with YouTube's plans say that the company is planning to offer all of its future originals to every user for free as ad-supported shows.

Google is in the midst of transforming its music and video subscription services under the YouTube name, and that includes some small pricing changes.

Although these deals should reach more countries in the future, the student plans for YouTube Premium and YouTube Music Premium are only available in the U.S. for now. It's not clear how many users are subscribed to the service, since YouTube refuses to disclose the total number of subscribers.

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