Published: Fri, November 09, 2018
Arts&Culture | By Matthew Castillo

Walmart will offer Black Friday deals earlier this year

Walmart will offer Black Friday deals earlier this year

Black Friday deals will go live on Walmart.com at 10 p.m. ET on November 21., two hours earlier than past year.

The holidays come early this year at Walmart.

"Some of the deals Walmart is already touting include the 65" Class 4K Roku (ROKU) Smart TV for $398 and the Hisense 40" Class 1080p TV for $99.

Here's everything you need to know about Black Friday 2018. Amazon.com is also touting its Black Friday discounts early, while Target will roll out offers on home decor and bedding this weekend.

For shoppers arriving at stores between 4 and 6 p.m., Walmart will hand out 4 million cups of coffee from Keurig (KDP) and 2 million Christmas cookies from its bakery.

Speaking with reporters yesterday, Walmart US Chief Merchandising Officer Steve Bratspies said the company is planning to offer "hundreds of the most wanted items"-including TVs, iPhones, toys, and cookware sets-"at the best prices". Oh, and Walmart's bitter opponent to the U.S. and global retail crowns has nothing in the pipeline for iPhone XR shoppers/bargain hunters.

Earlier this month, Target revealed some of its Black Friday promotions, including roving associates with portable checkout scanners who can help customers skip long checkout lines.

Online department store Takealot, which is notorious for bulking under the heavy weight of traffic on Black Friday every year, says it's beefing up its servers so shoppers don't miss out on the thousands of deals it has with discounts of up to 60%.

This year's Black Friday falls on 23 November.

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