Published: Tue, September 11, 2018
Electronics | By Shannon Stone

IPhone 2018 launch: what to expect from Apple

IPhone 2018 launch: what to expect from Apple

For an event steeped in as much secrecy as Apple's annual iPhone reveal, there is a certain predictability to it all.

Secondly, after the reboot of Apple's smartphone to the iPhone X previous year, most people aren't expecting anything earth-shattering to be unveiled.

The prices announced for Romania start at the equivalent of US$950 for the 64 GB iPhone Xc and go all the way up to US$1,755 for the 512 GB iPhone Xs Max. The iPhone XS is going to be an upgrade of the existing iPhone X and continue to retain the same 5.8-inch OLED display. Several rumours have been pointing to a dual-SIM model, however, it is still unclear as to which of Apple's new devices will be the one to include this feature. What's even more interesting is the fact that Apple could be taking away its 3D Touch technology on the 6.1-inch iPhone Xr, potentially replacing it with a completely software-based solution.

Reports say that Apple will call its iPhone X followup the "iPhone XS", with the larger 2018 iPhone model being called the the "iPhone XS Max" instead of using the standard "iPhone".

Instead of launching the Product (RED) edition iPhones half way through the product life cycle, Apple might be launching its red iPhone alongside all of the other models. That presentation suggests that the new devices will be named iPhone Xs, iPhone XC, and iPhone XS Plus.

Meanwhile, an analyst at Piper Jaffray, who reiterated their overweight rating on Apple shares, recommend buying the stock on Apple's "wider array" of new iPhones slated for release on September 12.

iPhone Xs Max and iPhone Xs will both be equipped with 4GB of RAM contrary to iPhone 9 which will only have 3GB.

As for Cupertino, Apple is introducing a total of three new iPhones: a 5.8-inch OLED iPhone, a 6.1-inch LCD iPhone, and a 6.5-inch OLED iPhone.

Apple had 17 per cent of the smartwatch market in the second quarter of 2018 with 4.7 million units shipped, beating out second place Xiaomi half a million units and Fitbit 2 million, according to data from IDC.

This week is a big one for fans of Apple smartphones, as the company will announce iPhones on Wednesday.

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