Published: Sat, August 18, 2018
Sports | By Juana Wells

Anheuser-Busch InBev launches Bud Light 'Victory Fridge' for Cleveland Browns

Anheuser-Busch InBev launches Bud Light 'Victory Fridge' for Cleveland Browns

Browns fans, get ready to start slowly - not by popping champagne corks but by opening the top on free beer from Bud Light the first time the Browns win a regular season game. Bud Light will receive promotion during England matches at London's Wembley Stadium, while its products will be sold in Club Wembley bars. With the Victory Fridge, Bud Light can also potentially tap into consumers' growing interest in connected technology and show off its own line of Bud-E Fridge products to both bar owners and patrons. We're putting victory fridges out into the marketplace.

Cleveland hosts the Pittsburgh Steelers in Game No. 1 on September 9 and while I'd like to see the Browns end their long losing streak, I think Bud Light would rather see the team suffer a little bit longer - just to make their suds taste all the better.

The team did not win a game last season and only won one game the season before.

The best-case scenario is the Browns beat the Pittsburgh Steelers in Week 1 and the beer company profits off its charity. They will likely be underdogs in both games, but should be favored for a home Thursday night game against the Jets on September 20. So, yeah, as Houston sports fans we've had it pretty good to not warrant 10 free beer fridges at motivation.

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