Published: Mon, August 13, 2018
Business | By Eloise Houston

McDonald's is giving one lucky customer free McDonald's for life

McDonald's is giving one lucky customer free McDonald's for life

Does a whole lot of free McDonald's sound like something you'd be interested in? But there are two things you need to know: first, they're exceptionally rare, and second, to get one you have to be a person of some note.

McDonald's is offering free food "for life" in a new contest as part of a campaign to promote its mobile app and online ordering system.

McDonald's marketing effort mirrors past contest by a huge food brand-which also brings mixed reactions. Bigfoot, obviously, can not be presented to anyone.

Though the fast-food chain played up the gold card myth in its marketing video-the victor will receive a custom gold-plated phone case along with his or her food-McDonald's isn't giving out all the Big Macs and Happy Meals a person could eat. The monetary prize represents the "free food", with McDonald's calculating the cost of "up to two meals per week for fifty (50) years" as the aforementioned cash pot. Good going, Golden Arches! They'll also receive a 24-carat gold-plated phone cased etched with their name. The obvious answer is with a McGold Card in one hand and a free Happy Meal in the other. In order to place yourself in the running for the highly coveted and sought after McGold Card, all that you have to do is place an order through the McDonald's app from August 10 through August 24. And all you have to do to enter is order McDonald's through the company's mobile app.

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In late July, McDonald's unveiled MacCoin, a limited edition global currency, to celebrate the 50th anniversary of the iconic Big Mac burger. "I don't think it's going to do anything to encourage the app usage". Ten will win free drinks for five years, and Starbucks will award free drinks over shorter time frames along with smaller prizes such as coupons.

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