Published: Wed, August 08, 2018
Business | By Eloise Houston

Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

The "buck-a-beer" changes don't apply to brews sold in restaurants and bars, nor will they affect the price of ciders, wines and other spirits.

Ontario previously had buck-a-bottle beer but the Liberal government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate.

News of buck a beer's return was met with concern from safety groups and criticism from the opposition parties.

Beers being sold for $1 will still be subject to a 5-cent deposit and tax.

Speaking at a brewery in Picton, Ont., on Tuesday, the premier said the program, which was one of his promises during the spring election campaign, will not cost taxpayers anything. However, Mr. Ford said he didn't think the lower prices would lead to more drinking and driving.

It is unknown if any additional Ontario craft breweries will participate. He has also vowed to expand the sale of beer and wine to corner and box stores in Ontario.

Ford said that throughout the year, brewers who do drop their prices will be eligible for limited time discounts, ads in LCBO flyers and in-store promotions such as end-of-aisle features or extended shelves.

When asked whether participating brewers would be subsidized to make up the difference in price, CTV News Toronto was told there would be "zero" financial incentives.

The source said the government hopes to get brewers on board by launching what it calls a "buck-a-beer challenge" with incentives for those who cut prices to $1.

"I think that would be great".

"There are no tax dollars that are being reduced to allow for the buck-a-beer", said Mr. Fedeli.

Barley Days Brewery - one of the first breweries to open in Prince Edward County - has noted they plan to release a $1 beer created specifically for that price point.

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