Published: Fri, August 03, 2018
Electronics | By Shannon Stone

Facebook adds new opportunities for it to cash in on WhatsApp

Facebook adds new opportunities for it to cash in on WhatsApp

While WhatsApp has a global reach of over 1.5 billion users, in the past if businesses wanted to make use of WhatsApp's API they had to deal with the Facebook-owned company directly, which proved to be slow and hard. At the same time, WhatsApp is rolling out three new tools for customers to connect quickly with businesses. WhatsApp said, "some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue". It is through the WhatsApp for Business version of the app that businesses may soon have to start dishing out the cash.

Like all chats on WhatsApp, all calls are encrypted end-to-end to ensure the privacy of the users. Additionally, to help prevent users from receiving floods of messages, WhatsApp is making it so that companies have to pay for certain kinds of messages sent to their clients, forcing them to be more selective.

The other one is WhatsApp Business API, which is gradually being rolled out and is not available to everyone.

Some of the key enterprises enabled by Gupshup to gain early access to WhatsApp Business include Citibank, Kotak Mahindra Bank, IndusInd Bank, ICICI Bank, and DishTV, the statement said.

Before it was acquired by Facebook, WhatsApp used to display a banner in its app asking users to pay a nominal fee to use its messaging service after the first year. Whenever your customers ask you something through WhatsApp you can reply using the API within 24 hours and you will not be charged for it. Those who need, say, shipping confirmation or a boarding pass, can give their mobile number to a business on a website, through their app or in store so they can get information on WhatsApp.

Once you are registered at the API, you become eligible for a money-saving trick on WhatsApp Business.

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