Published: Thu, August 02, 2018
Electronics | By Shannon Stone

OnePlus controlled 40% of Indian premium smartphone mkt in Q2, beat Samsung

OnePlus controlled 40% of Indian premium smartphone mkt in Q2, beat Samsung

Huawei managed to be the fastest growing (21 per cent) smartphone brand amid a declining China smartphone market and grew fully 71 per cent overseas, with its shipments growing 41 per cent annually in the second half. This is a new trend where "affordable ultra-premium" is wooing aspiring rich and young consumers away from more expensive offerings from Samsung and Apple.

Shenzhen-based Huawei has officially surpassed Apple in smartphone sales last quarter, making it the world's second-largest vendor behind South Korea's Samsung, according to research firms IDC, Canalys and IHS Markit. And in the smartphone business, Apple always wins that race by a mile. It has, in fact, gone on to become the largest smartphone brand in China.

Its overall share stands at 15.7 per cent.

"The importance of Huawei overtaking Apple this quarter can not be overstated", said Canalys analyst Ben Stanton. Apple, themselves, had been suffering from pretty low sales, especially in China and India; so much so that it was even reported to be considering quitting both the countries.

IDC notes that Apple will likely move back into the number two spot following the release of its 2018 iPhone lineup later this year. The arrival of Huawei in the second position marks the first quarter since 2Q10 where Apple has not been the number one or two smartphone company in terms of market share. This put Samsungs market share at a still good 34%, behind OnePlus at 40% and well ahead of Apple at 14%. Huawei, meanwhile, shipped some 54.2 million handsets, according to preliminary IDC data.

Apple is now a bronze medal victor, at least when it comes to smartphone sales.

Counterpoint Research attributes Huawei's success to its Honor sub-brand and the emphasis on strengthening offline presence. The rest of the device from Honor's stable also fared pretty well.

Huawei's impressive performance does not mean Apple had a bad quarter. Moreover, online channels fueled most of the sales for the brand in this quarter. "Increasing brand recognition in Europe and Asia is enabling the company to challenge Samsung in many price segments".

Xiaomi is in fourth, Oppo fifth, Vivo sixth and LG's decline continued as it slipped to 7th. It is estimated that Huawei has shipped 7 million units of the P20 and P20 Pro combined since their launch. That momentum for the iPhone X, which starts at $1,000, wasn't sustained into the second quarter, the firm said.

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