Published: Mon, July 09, 2018
Electronics | By Shannon Stone

Samsung goes for smartphone expansion in India as competition heats up

Samsung goes for smartphone expansion in India as competition heats up

Samsung is set to inaugurate its biggest mobile factory in the world today.

"Bigger brands like Samsung, Xiaomi already have their setup in India".

The company also launched Make for the World' initiative, whereby it aims to export mobile handsets produced in India, to overseas markets.

Samsung's new facility will not only help in mobile manufacturing but also double its production capacity of consumer electronics like refrigerators and flat-panel televisions - which will further consolidate the company's leadership in these segments, according to the reports.

Samsung didn't immediately respond to a request for comment.

"This INR50-billion investment will not only strengthen Samsung's business ties in India, it will also play a key role in India-Korea relations", Modi said in a speech at the inauguration of the plant. The new facility is spread over 35 acres in Noida's Sector 81.

The South Korean President is on a three-day visit to India, having arrived in New Delhi on Sunday evening.

While Modi's flagship "Make in India" campaign is still a long way from delivering on ambitious job promises, the programme has had some success with the phased manufacturing of mobile devices and components.

The foundation stone of the Noida plant was laid by Samsung in 1996. The facility will manufacture 1 crore units per month with around 30% of the production will be exported to countries in Middle East and African region. South Korean President Moon Jae-in will also grace the event alongside the Prime Minister.

This is President Moon's first-ever state visit to India after he took over as the President a year ago. "Samsung's small and mid-sized suppliers can leverage the opportunity and create more jobs for Indians...2,000 new jobs will be generated in this plant", Mr Moon said, adding the Korean government will provide all necessary support in this journey. "This is a great milestone in the history of Samsung India which will take our country's manufacturing abilities to newer heights", Asim Warsi, Global Vice President, Samsung India, told IANS on the sidelines of the event.

The more than 500 Korean companies operating in India were mostly concentrating in the automobiles, electronics and textiles "but going forward, we will expand cooperation to various areas, including shipbuilding, medical devices and food processing", Moon said.

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