Published: Sat, July 07, 2018
Business | By Eloise Houston

New Zealand PM has beef with the Impossible Burger

New Zealand PM has beef with the Impossible Burger

Air New Zealand has become the first carrier to add the trendy Impossible Burger - a game-changing plant-based faux meat - to its in-flight menu.

"In fact it may be a really good positive thing for the meat industry if people taste it, don't like it and eat real meat".

"Air New Zealand make their decisions, they're not always smart". They're promoting in an unprecedented manner, a foreign company that's developing product that's a real threat to the $9b red meat sector which the regions are really reliant on. The heme iron is the same found in animal meal. "We've got a better story to tell", he told reporters.

"I'm not saying that we should all stop eating meat or dairy, but I think it's important to acknowledge that we could all do with a bit less meat or dairy in our diet", Dr Smith said.

The head of industry lobby group Beef and Lamb New Zealand said Kiwi farmers would be justified in feeling upset and let down, and the Federated Farmers group said there were domestic products that could have been promoted instead.

Yahoo7 News has contacted Air New Zealand for comment.

Coincidentally, the New Zealand Government has recently been exploring these exact issues, and last month the Ministry for Primary Industries released three reports on alternative meat products - including the Impossible Burger.

Air New Zealand, the country's national carrier is offering the burger - made of synthetic meat from an American company - to business class passengers on flights from Los Angeles to Auckland.

It also played a key role in tourism, facilitating 16 million journeys every year and investing up to $10 million annually in partnership with Tourism New Zealand to promote New Zealand overseas. "This is not a good example of New Zealand Inc working together for the greater good", Patterson added.

The research, conducted jointly with Plant & Food Research. was meant to ensure traditional New Zealand meat products were able to survive changes in consumer habits.

NZ National Party agriculture spokesman Nathan Guy expressed his disappointment on Twitter over the promotion.

The New Zealand First party's primary industries spokesman Mark Patterson called the promotion of the "Impossible Burger", which contains a plant-based meat substitute, on some global flights a "slap in the face" for New Zealand's red meat sector, reports the NZ Herald.

'We produce the most delicious steaks and lamb on the planet - GMO and hormone free.

"The national carrier should be showcasing our premium quality grass-fed New Zealand red meat, not promoting a product that has the potential to pose an existential threat to New Zealand's second biggest export earner", Mr Patterson said in a statement. In April this year tourism was worth $A13.4 billion to the economy.

Like this: