Published: Fri, June 22, 2018
Sports | By Juana Wells

Burger King Russia apologizes for World Cup 'impregnation' ad

Burger King Russia apologizes for World Cup 'impregnation' ad

Jumping on that bandwagon, Burger King in Russia chose to run a campaign on its social media accounts promising 3 million Russian roubles ($47,000) and a lifetime supply of Whoppers to women if they get impregnated by players competing in the World Cup.

The fast-food chain launched a short-lived promotion on VK - a Russian version of Facebook - before removing the campaign due to public backlash.

"As part of its social responsibility (campaign), Burger King is offering a reward to women who get impregnated by football stars", said the post.

The controversial advert promised to provide women with a lifetime supply of Whoppers and 3 million rubles (almost £36,000) for having a real-life food baby.

The Moscow Times claimed that the Russian division of Burger King encouraged women to have the children of Russian soccer players as a means of securing Russia's chance in the future of winning a World Cup.

The announcement was removed Tuesday from Burger King's social media accounts but was still circulating among Russian social network users. "It turned out to be too offensive", said Burger King.

Communist Party MP Tamara Pletneva had told a radio station that the World Cup could leave Russian women raising children "of another race".

According to Russian news agency Interfax, Burger King Russia's master franchisee is Burger Rus LLC.

"These children then suffer and have suffered even from Soviet times", she said. "It's lucky if they're the same race (as the mother), but if they're of another race, it's worse".

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