Published: Tue, June 12, 2018
Arts&Culture | By Matthew Castillo

IHOP name change gets mocked by Wendy’s

IHOP name change gets mocked by Wendy’s

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals.

Wendy's is trolling IHOP on Twitter after the pancake house chose to become the International House of Burgers.

It's unclear how long the name IHOb will stick, but the new burger menu items seem like they're here to stay.

Until this morning, the most popular guesses of IHOb's "b" had been "breakfast" (per Observer's poll) and "bacon" (per IHOP's poll).

An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois.

Brooklyn-based PR expert Eric Yaverbaum calls the name change "something of a head-scratcher" since IHOP is one of the strongest brands in the United States, and has spent decades dominating the breakfast diner sector, often without regional competition.

Just last week, the world was overcome by one of the greatest mysteries of the modern generation: What does the "B" stand for?

"Why couldn't you be worldwide house of brunch and start serving mimosas and bellinis", somebody else questioned.

IHOP All You Can Eat Pancakes 17
IHOP reveals the secret behind their new name IHOb

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.

Wendy's, the fast-food chain known for square-shaped burgers, responded to a fan asking if it was going to let IHOb sell burgers on its block.

And changed its Twitter name to the same.

The diner chain famous for its pancakes also wanted to use this campaign to change its image of a place only for breakfast and brunch to a spot for lunch and dinner as well.

Other locations will have IHOb signs inside.

The former leader in much needed hangover food has made a decision to enter into the burger joint business.

A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release.

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