Published: Sun, June 03, 2018
Business | By Eloise Houston

Jeep and Ram focus of Fiat Chrysler Automobiles five-year plan

Jeep and Ram focus of Fiat Chrysler Automobiles five-year plan

During that time he has merged Fiat with US carmaker Chrysler and spun off the industrial vehicle business and sports carmaker Ferrari.

Jeep, Ram, Maserati, and Alfa Romeo vehicles will be the focus of Fiat Chrysler Automobiles for the next five years, says Sergio Marchionne.

The Chrysler division's future has been the subject of speculation for years, and rumors of its demise began to circulate ahead of Friday when FCA revealed its five-year plan to investors at its test track in Balocco, Italy.

Sergio Marchionne, CEO and chairman of Fiat Chrysler Automobiles, speaking at the North American International Auto Show on January 16, 2018.

The vehicle chief also set out ambitious plans to grow the company's Alfa Romeo marque to 400,000 cars a year by 2022, up from the 109,000 cars sold last year, with the addition of six new models including the return of the famed GTV badge.

On Thursday, FCA announced a deal with Waymo that will send 62,000 more Pacificas to join Waymo's autonomous vehicle fleet. The 500e will benefit from what FCA calls a "city car" powertrain.

In North America alone, FCA hopes to increase Jeep manufacturing by 500,000.

FCA shareholder value has almost doubled since 2015, and 1 in every 17 utility vehicles sold worldwide was a Jeep vehicle.

Mike Manley, FCA's head of Jeep and Ram, said the figure was one in 23 nine years ago. By 2022, Jeep should also have ten plug-in hybrid EVs (PHEVs) and four battery EVs (BEVs) on sale. The 500 was the region's top-selling minicar previous year, with 190,389 units sold, according to JATO Dynamics data, followed by the Panda with sales of 187,682, both far ahead of the No.3, the Volkswagen Up, which had sales of 98,929.

FCA said it is targeting annual sales of 400,000 for the sporty Alfa Romeo brand in 2022, up from the 170,000 expected this year.

An earlier version of this story incorrectly referred to Fiat's being withdrawn from the North American market.

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